It aims to re-mine sites that are almost defunct and to regenerate local ecosystems to attract wildlife and biodiversity. Mejuri was founded in 2015 with “Buy yourself the damn diamond!” as the company’s slogan, but extended its mission to activism beyond encouraging women to buy jewellery. “We want to commit to doing better and hold ourselves accountable. I’ve never thought of sustainability as a competitive advantage it’s something that I believe in,” co-founder and CEO Nouri Sakkijha said. Mayoral campaigns often make promises, with the hope of being elected.
Such promises sometimes turn into a reality, however, many of them fail to materialize for a variety of reasons, including sudden unforeseen problems that arise.
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